翻訳と辞書 Words near each other ・ Customer benefit package ・ Customer communications management ・ Customer Cost ・ Customer data management ・ Customer delight ・ Customer Demand Planning ・ Customer dynamics ・ Customer edge ・ Customer engagement ・ Customer engineer ・ Customer equity ・ Customer experience ・ Customer experience systems ・ Customer experience transformation ・ Customer feedback management services ・ Customer franchise ・ Customer Identification Program ・ Customer insight ・ Customer integrated system ・ Customer intelligence ・ Customer interaction management ・ Customer interaction tracker ・ Customer involvement management ・ Customer knowledge ・ Customer lifecycle management ・ Customer lifetime value ・ Customer Loyalty (The Office) ・ Customer magazine ・ Customer Magnetism ・ Customer newsletter service Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Customer franchise ： ウィキペディア英語版 Customer franchise A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product. ==Overview== One of the most positive ways of consolidating the consumer as the most important focus of the organisation is to look on this relationship as a prime asset of the business; one that has been built up by a series of marketing investments over the years. As with any other asset, this investment can be expected to bring returns over subsequent years. On the other hand, also like any other asset, it has to be protected and husbanded. This 'asset' is often referred to as the customer franchise. At one extreme it may come from the individual relationship developed face to face by the sales professional. At the other it is the cumulative image, held by the consumer, resulting from long exposure to all aspects of the product or service, and especially to a number of advertising and promotional campaigns. In some markets the customer franchise may be so strong as to be exclusive; in effect giving the supplier a monopoly with those customers. Even though, Andrew Ehrenberg's work on brand portfolios has shown that consumers may regularly switch brands – for variety – they may still retain an image of the brand; which will swing the balance when their next purchase decision is taken. It may thus still have a value (upon which the advertiser can build) even if the current purchasing decision goes against it. A later decision may, once again, swing in its favour. Even though it is intangible, the customer franchise is an asset in terms of its potential effect on sales. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Customer franchise」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.